Part Of: Edison General File Series -- 1912

[E1201-F] (E-12-01) Advertising

This folder contains solicitation letters from advertising managers. The selected items relate primarily to the promotion of Edison's alkaline storage battery in electric automobiles. Included are circulars by Converse D. Marsh of the Bates Advertising Co. regarding marketing strategies in Boston.

Approximately 40 percent of the documents, including all of the correspondence with Edison marginalia, have been selected. Among the unselected items are additional circulars by Marsh, solicitation letters from the Exhibitors Advertising Co. and McClure's Magazine, and an appeal from the Glen Ridge Public Schools.

Courtesy of Thomas Edison National Historical Park.

Show all folders in the Edison General File category >>