[D8416BNE], Letter from Thomas Alva Edison to Edison Electric Illuminating Co (Newburgh), Horatio B Beckman, May 6th, 1884

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Title

[D8416BNE], Letter from Thomas Alva Edison to Edison Electric Illuminating Co (Newburgh), Horatio B Beckman, May 6th, 1884

Editor's Notes

TAE advice to Newburgh directors. "from my experience in other cities" sell your light at 1.25 cents. You can reduce the price later if people are not taking it, but "you will find it very difficult indded to raise yor price" if you need to sell at a higher figure.# Snapshot of Brockton and its price experience as related to market penetration.# TAE thinks Newburgh could make money at 1cent/hr, but the stockholders would be happier with the extra dividend that the extra quarter/cent would pay. #TAE advice "You should not be over anxious about getting the whole capacity of your plant right away. If you wait a little until your consumers have learned to appreciate what they have got, you will, we believe, find no difficulty in disposing of all the light you can sell practically on your own terms. You are selling a light which is vastly superior to any which is being supplied by your competitors the gas company, and I deciding what price you will charge we trust you will bear this in mind. In thus advising you we not only draw from our experience in New York City [Pearl St] but also in every place we have got a station started.

Date

1884-05-06

Decade

1880-1889

Type

Folder/Volume ID

D8416-F

Microfilm ID

72:643

Document ID

D8416BNE

Publisher

Thomas A. Edison Papers, School of Arts and Sciences, Rutgers University
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